increase in followers


increase in impressions


increase in clicks


increase in likes


increase in comments


increase in engagement rate

The Story

Steve Craver created the 231 Sales Systems and offers sales training to sales professionals across the globe. Steve was looking to use LinkedIn to reach salespeople.

The 231 Sales page existed but posts were not shared on a consistent basis. After 231 Sales hired Upward Anthems to run their LinkedIn on monthly basis, the page was sharing 20 posts a month or more. The posts included sales tips, relevant articles, motivational quotes, facts about Steve, and opportunities to engage with the 231 Sales brand.

The 231 Sales experiences a 107% increase in followers, a 1,900% increase in comments, and a 209% increase in engagement rate.

What we learned

Consistently sharing content is key for social media growth. Without a plan, strategy, and consistent presence – your page will not grow.

We also learned the posts that performed the best had a unique take or controversial angle. Essentially, being forthright and original rocks the house on LinkedIn.

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