Use social media to spread kindness like confetti, especially to your favorite small business owners, artists, and entrepreneurs. Go beyond liking their posts and following them on Instagram. Whether it’s Small Business Saturday or Christmas in July – every small business owner enjoys a little kindness sent their way.

Leave a comment on a small business’s social media post

Yes, small business owners love it when you like their posts on social media. But if you leave a comment? A happy dance will ensue. Comments are very valuable to small business owners. Taking the extra step to leave one on your favorite businesses page is a great way to help them and show them the love!

Here are some reasons small business owners (should) care about comments.

• Comments boost engagement
• Comments create dialogue
• Comment create opportunities to learn about customers

Share a 5-star review about a small business that you love

Ask any small business owner and they will tell you how important reviews are to their success. In 2016, 90% of shoppers read at least one online review before deciding to visit a business.

There are several places you can leave positive reviews about your favorite small business, artist, or professional.

• Google Reviews
• Facebook Reviews
• Yelp Reviews
• Etsy Shop Reviews
• LinkedIn Recommendations for individuals

Follow ALL of the pages of your fave small business

Many artists and entrepreneurs use social media to grow their small businesses. It is very likely that your favorite small business has more than one social media page. Search for your fave small business on all of the social media channels they use. Even if they don’t post on those channels, follow them anyway! Every little bit of love helps when you are a small business owner, artist, or entrepreneur. 

Refer your friends to small businesses, artists, and entrepreneurs who deserve a shout out

Client and customer referrals are one of the most valuable ways to help a business grow, without any cost to you! Be diligent to recommend your friends and favorite businesses. Become their brand advocates!

Here are some ways you can refer people to your favorite small business, artist, or entrepreneur on social media.

• Post links to their websites
• Reshare their social media posts
• Tag their page when someone is looking for their services
• TALK about them to your friends

Do you feel inspired? Share this blog to get others thinking about how we can use kindness on social media to support small businesses.

BONUS WAY TO SPREAD KINDNESS: Share this blog with your favorite small business owner to save them from bad social media advice.