This blog is a resource for artists and entrepreneurs who are looking to amp up their social media marketing. Find tips, tricks, and a few laughs to get you inspired!

Social Media Lessons from The Office

Jun 15, 2021

Social media marketing inspiration for artists and entrepreneurs is everywhere – even at Dunder Mifflin.

“I am Beyonce. Always” – Michael

Artists and entrepreneurs have to be their own biggest fans, especially when it comes to social media marketing. Notoriety is gained on social media when people and brands own who they are. In case you are not familiar, Beyonce is The Queen of personal branding. When it comes to marketing yourself on social media, be Beyonce. Always.

“Bears. Beats. Battlestar Galactica.” – Jim dressed as Dwight

Identity theft is not a joke. Millions of families suffer every year. It’s true. But the reason Jim is able to get under Dwight’s skin is that he understands what makes him tick. Take this approach when thinking of your target audience and the type of content that appeals to them. Be specific, and know it never hurts to throw in an alliteration.

Pam: I doubled my sales last month.
Andy: What from two to four?
Pam: YUP.

Pam has a point! It is best to benchmark against yourself. We recommend comparing yourself to where you were a month ago or even a year ago. Take a look at the competition to stay relevant and on your game – but it’s about you in the end!

““You miss 100% of the shots you don’t take” – Wayne Gretsky” – Michael Scott

We are not here to judge but so many entrepreneurs and artists struggle with social media marketing because they do not know what to post. Or they spend the entire day making one social media post. If this sounds familiar, you are not alone. Not every post will be a game-changer. Focus on actually sharing content before getting too critical of yourself. As Dwight says, “K.I.S.S.”

“If I can’t scuba then what is this all about? What am I working toward?” – Creed Bratton

Don’t always take advice from a guy like Creed Bratton, but at least the man has goals! When you are looking at your social media strategy, it needs to tie back to the bigger picture. Develop goals that are specific, realistic, measurable, and time-sensitive. We recommend evaluating your progress toward your social media goals monthly, quarterly, or bi-annually.

Dwight: This is the lake!
Michael: The machine knows!!
*Crashes into the lake

We cannot run our lives on technology alone. Hoping a post or an ad will help your business soar is not realistic. Artists and entrepreneurs succeed on social media when there is a real passion driven by real people. It takes effort and skill. Don’t have the time for all that? Consider hiring a professional social media manager who can help you reach your marketing goals.

One last thing. Stanley’s love for Pretzel Day is a great reminder that people love free stuff. Contents and giveaways on social media are a great way to amp up engagement.

Like this post? You might also like “The Mean Girls’ Guide to Social Media”. Check it out.