ABOUT
Amplify your marketing.
Upward Anthems is a boutique marketing agency dedicated to helping service-based businesses amplify their message with clarity, strategy, and purpose. Founded by Marissa Conniff, a marketing expert with 14 years of experience, we specialize in guiding small business owners, solopreneurs, and creatives in crafting impactful marketing strategies that drive real results.
We believe marketing should feel empowering, not overwhelming. Whether you’re looking for personalized consulting, or done-for-you services, we provide solutions that align with your goals, values, and available resources. Our approach prioritizes authenticity, efficiency, and meaningful engagement—ensuring that you attract the right audience without unnecessary complexity.
You have a voice worth hearing and a story to tell. Let’s do this. Let’s move your anthem upward.

Located in Ann Arbor, MI
We love working with Michigan-based businesses but also have clients throughout the country, and in Canada.
Trends are not a priority.
If you have no interest in dancing on TikTok to grow your businesses’ marketing presence, we are the agency for you.
Left and Right Brain
Communications requires a balance analytical and creative thinking. Our services are rooted in strategy and filled with creativity.

MEET THE FOUNDER
Meet Marissa (She/Her)
Marissa Conniff has over 13 years of marketing experience and is a professional singer.
As a marketer, she has worked in various industries like arts, technology, tourism, higher education, and small businesses.
Upward Anthems was established in March of 2020 and it is Marissa’s favorite job of all time. You can learn more about her by following her on LinkedIn.